Tag Archive: advertising
ShareAn advertorial is a hybrid model of advertising and editorial. In my experience this is a great alternative to the standard ad your business might run in a local magazine or newspaper. The reason? It’s a story told by you….
ShareThis article appears courtesy of Bob Bly’s Direct Response Letter A client recently phoned with a problem I’d encountered many times before. “Our new ad campaign’s main goal is to create awareness and build image, not generate sales leads,” the…