Tag Archive: advertising
Does Your Company Use Advertorials?
Author: Michael P. Naughton
September 12, 2013
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ShareAn advertorial is a hybrid model of advertising and editorial. In my experience this is a great alternative to the standard ad your business might run in a local magazine or newspaper. The reason? It’s a story told by you….
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31 -derfully Simple Ways To Make Your Ads Generate More Inquiries
Author: Michael P. Naughton
February 23, 2013
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ShareThis article appears courtesy of Bob Bly’s Direct Response Letter A client recently phoned with a problem I’d encountered many times before. “Our new ad campaign’s main goal is to create awareness and build image, not generate sales leads,” the…
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