Does Your Company Use Advertorials?
An advertorial is a hybrid model of advertising and editorial. In my experience this is a great alternative to the standard ad your business might run in a local magazine or newspaper.
The reason? It’s a story told by you. However, there are issues to consider when using this ad model.
Most recently Google’s Matt Cutts issued a warning on advertorials. you can read more here: Google’s Matt Cutts Issues New Warning on Advertorials & Paid Content
In short, the solution is: disclosure. Let readers know it’s an advertorial or else…
Have you used advertorials in business or marketing? Let me know. [polldaddy poll=7391367]