Does Your Company Use Advertorials?
Author: Michael P. Naughton
September 12, 2013
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An advertorial is a hybrid model of advertising and editorial. In my experience this is a great alternative to the standard ad your business might run in a local magazine or newspaper.
The reason? It’s a story told by you. However, there are issues to consider when using this ad model.
Most recently Google’s Matt Cutts issued a warning on advertorials. you can read more here: Google’s Matt Cutts Issues New Warning on Advertorials & Paid Content
In short, the solution is: disclosure. Let readers know it’s an advertorial or else…
Have you used advertorials in business or marketing? Let me know. [polldaddy poll=7391367]
Michael P Naughton is the Co-founder of The Social Syndicate TM, located in Los Angeles California. He is a novelist and screenwriter and also the owner of 13 Hands Publications and has successfully published actor/poet Michael Madsen (Mr. Blonde) who is best known for his cinematic work with director Quentin Tarantino. Prior to that he worked in management, sales and events at Borders and digital media and advertising in print, online and television.
